Get engagements and drive traffic with your daily social media post.

If you use Instagram for business, you already know that it’s more than just a place to save your cutest product photos. It’s an effective tool for establishing your brand and creating an online audience. Instagram has a monthly user base of one billion users, making it a website with significant ROI potential.

It isn’t easy to create excellent content if you don’t know who you’re writing for. Your target audience’s demographics will influence the type of content you publish, your brand voice, and even the days and times you publish.

Nine Expert Tips to Get More Engagement on Facebook and Instagram

If you use Instagram for business, you already know that it’s more than just a place to save your cutest product photos. It’s an effective tool for establishing your brand and creating an online audience. Instagram has a monthly user base of one billion users, making it a website with significant ROI potential.

However, you’ll need more than just an audience to reap the benefits: you’ll also need participation. Posts, shares, likes, and other behaviors are all indicators that the content is resonating with the people who see it.

The truth is that there is no quick fix for high-quality interaction. What you bring into social media is what you get out of it. So take the time to write that great post, promote discussion, and communicate with your followers authentically. The advantages will undoubtedly follow. Read on for tried-and-true tips on how to make an impression on your Instagram followers and create deep, long-term engagement organically.

  1. Post consistently

To gain followers and increase interaction rates, brands must be active. According to research, a stable 1-2 post per day is the sweet spot. As a result, your feed will remain fresh and interesting, and you will have more opportunities to draw attention to your content. It’s also important to know when the best time is to post on Instagram, particularly when dealing with Instagram’s algorithmic timeline.

Depending on which expert you listen to, recommended post times will differ dramatically. This inconsistency, which ranges from 8 a.m. to 9 a.m. or 2 p.m. to 5 a.m. for your first post to even 5 a.m. for your second, can cause serious uncertainty content planners.

For instance, National Geographic and FashionNova, a major online fashion retailer, publishes 30 times per day on average—roughly one every 30 minutes! This may seem excessive, but the brand’s 17.3 million followers don’t seem to think so. The interaction rate is 0.07 percent with this many followers.

There’s no one-size-fits-all solution on when and how much to share on Instagram. What you can do is use the Insights function of your Instagram Business or Creator account to discover your own followers’ Instagram habits. This allows you to determine when your followers are most involved and plans your posts accordingly, ensuring that your posts remain at the top of their feeds.

  1. Get to know your audience

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It isn’t easy to create excellent content if you don’t know who you’re writing for. Your target audience’s demographics will influence the type of content you publish, your brand voice, and even the days and times you publish.

Fashion Brand Company, for example, is an offbeat independent clothing label that caters to people with a bold sense of humor, as shown by both its product offerings and the tone of its social media posts.

  1. Tell stories

Instead of simply preaching marketing messages to your audience, you can captivate them with pictures, video, and text. Instead, become a storyteller and deliver ‘micro-stories through your captions, images, Instagram Stories, and profile to increase interaction.

People today yearn for a link, and storytelling is one way to provide it. People are much more likely to buy into your content and share it with their peers if they have an emotional link to it.

Sharing user-generated content that resonates with your brand is one way to incorporate storytelling elements into your Instagram strategy. Another choice is to use your captions to tell a story. Longer captions with storytelling elements and authenticity are especially effective because they make brands seem more human and enable them to form deeper connections with their target audience.

Wordy captions can also stop scrollers in their tracks and maximize the amount of time they spend looking at your post if done correctly. Long captions have recently become popular, thanks to influencers who use Instagram captions as micro-blogs.

  1. Build a strong brand

For businesses looking to increase brand recognition on Instagram, clarity, innovation, and consistency are essential. A haphazard, chaotic solution does not work. Concentrate on key areas such as presenting your profile, developing style trends that keep your images looking fresh, and mastering hashtag use. To increase interaction and loyalty, you can connect with your followers regularly.

You will present a constructive and reliable brand to your target audience by mapping out your processes and brand best practices for Instagram.

  1. Have a visually consistent Instagram feed

Instagram is a visually-oriented social media site that rewards visually appealing content. Even though glossy perfection is out of style, visual content will still be at the core of Instagram.

Users today are drawn to genuine speech and a variety of viewpoints. The use of candid images, subdued, earthy colors, and a low-key editing style has replaced the use of high-saturation filters and perfectly-positioned avocado toasts.

Reducing highlights and increasing contrast without changing the colors themselves is a common look, resulting in a natural look. Some also opt for a “no-edit” edit. However, having a visually consistent feed is more critical than adhering to any particular editing style.

  1. Choose the right hashtags.

Choosing the right hashtags for your Instagram posts can mean the difference between being at the top of the feed and disappearing completely.

If you use hashtags that are too wide – such as #christmas or #fashion – your post will be competing with potentially millions of others. Instead, find the best hashtag for connecting with your targeted followers by combining trending and industry-specific hashtags. Investigate each hashtag for the best performance. If your content matches the style of content and the number of likes on the top-performing tweets, you’ve found a winning hashtag.

It’s also important to consider the number of hashtags you use. Although Instagram allows up to 30 tags per caption, a slew of tags underneath your caption may appear untargeted and unprofessional. To get many shares, 91 percent of top brands use seven or fewer hashtags in their tweets. Some say that posts with more than 11 hashtags generate the most engagement. Even one hashtag will boost your post’s engagement by up to 12.6 percent.

Determine how many hashtags your rivals and sector influencers usually use to help you determine the right number for your brand, and then play with different hashtag volumes on your posts before finding your sweet spot.

Keep in mind that Instagram’s algorithm penalizes “spammy” actions, so vary the number and form of hashtags you use to avoid this. Similarly, please double-check that the hashtags you use are what they appear to be. Some companies have found themselves in awkward positions after inadvertently using hashtags that belonged to some of the internet’s stranger groups.

  1. Go live

Using Instagram Live to broadcast live videos is a fantastic way to communicate with users, share updates, and increase interaction. 80% of viewers would rather watch a live stream than read a blog post. Give them just what they want!

You can answer questions live, greet viewers by name, and generally invite your audience into your world in a personal, engaging way with Live video. If you’re so inclined, you can also use Instagram’s latest Live Shopping feature to create an eCommerce audience.

  1. Partner with micro-influencers

Instagram influencer marketing is becoming increasingly important these days, enabling brands to collaborate with key opinion leaders in their industry and reach a larger audience with brand messaging.

Since influencers are seen as “neutral,” aligning your brand with their authoritative voice will validate your real message. However, deciding on the right influencer can be difficult. Marketers can get caught up in the glamour of partnering with a celebrity rather than concentrating on the value that the influencer can bring to the table.

Marketers must first consider what an influencer is before devising an influencer strategy that includes a short trial campaign cycle to determine how responsive the influencer’s network of followers is to your brand.

Consumers are becoming increasingly desensitized to conventional advertisements, are acutely aware of social problems, and have finely calibrated BS filters, making brand authenticity a must-have. Rather than splurging on well-known brands, collaborating with micro-influencers can be the key to building an authentic brand.

  1. Share great images

Instagram is a visual medium, in case you didn’t notice. Although you don’t have to be Annie Leibovitz to succeed on Instagram, producing photos that stand out from the crowd is important. Even if you’re not a professional photographer or graphic designer, there are many resources available to help you give your photo a boost.

Last year, Instagram’s Spark AR Studio made it possible for everyone to create AR filters. Since then, augmented reality has taken over the app, with some of the best filters receiving over a billion views. Although AR filters are still most common among younger users, the industry is growing, and many brands opt to create their own.

Final word

Recognize that your Instagram adventure isn’t over. Although this can seem intimidating, think of your Instagram profile as a company that is continually rising and changing while building deeper connections with its followers.

You will unlock the potential of your Instagram channel by following these 23 tips for Instagram best practices in 2020. You can improve Instagram interaction and keep those likes, shares, and comments coming no matter how the network develops.