Top 10 Social Media Scheduling Tools that Should Be on Your Radar for 2021
Trends are changing, technology is advancing, and social analytics and social media management tools are becoming increasingly powerful and effective. But what are the best social media tools to bring to your radar in 2021?
Equipped with the right scheduling tool, the team can schedule social media posts more effectively, and market the goods. Not all tools for social media scheduling are created equal, though. Some have more robust features to post than others, and some support more networks and have better options for collaboration.
We have curated the top social media scheduling tools for the year 2021 in this article. We’re going to show you what every app does best, and explore if it’s right for your team. It is a quick overview of the tool to ascertain what it can offer.
Top 10 Social Media Scheduling Tools that Should Be on Your Radar for 2021
At Traject Social is a great tool, and it always adds new and innovative features to the platform for social media scheduling.
The dashboard provides great smart scheduling tools, in-depth monitoring and analysis, and a social inbox that brings all the mentions from your brand into one easy-to-digest inbox where you can address user inquiries and requests for help.
It is quick to plan a Social Trajectory. In each of your clients, users can create different posting schedules, and even create sub-calendars called Post Presets. It also provides stellar bulk scheduling functionality and an evergreen content function that reposts old content automatically to full scope.
Traject Social also integrates with a ton of various social networks and web services. For all major networks, you have posting and reporting capabilities, even posting to Google My Business.
For Traject Social, the price is also right. The lowest price plan — standard — includes five users and 25 social profiles connected to it. In reality, of all the social media scheduling tools, we have the most rational pricing.
Loomly is a recent addition to the game of managing social media. And has everything you’d expect from a social media scheduling tool (such as scheduling, sharing, analytics) and a range of interesting features such as a content calendar maker, a cool post idea generator, and editable post previews.
However, the tool is not cheap. Its base plan comprises only 15 connected accounts and three members of the team. Teams requiring more than this will move to the $90 a month Small Team package that involves 30 accounts and five team members. This makes it difficult to scale out Loomly as the team expands in 2021.
HootSuite is among the industry’s most recognized social media scheduling applications. It has a complete range of scheduling and analytics software that companies can use for all their clients. HootSuite can schedule content to 35 different social networks and web services, with some important features of collaboration and social inboxing.
HootSuite is not ideal for all teams, however. It has no evergreen content scheduling functionality whatsoever and rather lackluster reporting options. The app is also expensive: the smallest agency-friendly package is $129 a month, with only 20 social profiles in it.
As with HootSuite, Buffer is one of the original scheduling apps for social media. It combines with most (but not the more obscure) popular social media platforms and allows you to plan content on the fly from its mobile apps or browser extensions. In 2018 too, the app added analytics and reporting functionality, and it is finally a full-fledged social media scheduling program.
However, the application is, unfortunately, limited when it comes to programming features. This lacks any form of automation functionality, and only works with the social networks of the “big five” (and Pinterest). Its pricing can be rough on freelancers too: the lowest-level business plan is $99 a month.
Sprout Social is a social media tool ideal for offering corporates scheduling services. It has an impressive content calendar and social inbox feature, which makes it easy to schedule content and respond to customer inquiries. This also has a revolutionary RSS feed scheduler so that you can quickly post material from your blog to social media.
But the Social Sprout app isn’t fine. It came out in our price comparison article as the most expensive social media management device and lacks support for any smaller social networks. The app starts at $99 per customer. To several freelancers and small companies who need to post on Google My Business or elsewhere, this puts the platform out of control.
MeetEdgar is a programming application for Social Media for small teams. The app features posts to Twitter, Facebook, and LinkedIn for scheduling. It has an intriguing, self-scheduling calendar of content that will sort posts by assigned category.
MeetEdgar is, sadly, extremely small. This doesn’t sell Instagram or Pinterest analytics software or scheduling. The app does not currently provide the ability to build team member accounts, and you can’t connect to more than 25 social media accounts, which is even more frustrating.
Sendible is a social media scheduling and analytics platform focused on the agency. With its social media calendar and RSS feed integration to repost blog posts, the software takes a visual approach to social media scheduling. It also has an intuitive social inbox that can be used to respond directly to user tweets and private messages.
Sendible lacks any standout or special functionality that other social media scheduling resources on this list do not offer. The company only offers you a small number of monthly reports, making daily client meetings difficult to attend.
TweetDeck is a cornerstone of the social media scheduling tool — and that’s not changing by 2021. TweetDeck is a Twitter scheduling tool created by Twitter-you guessed it! The app helps you to schedule content for multiple Twitter accounts and track hashtags, keywords, and @mentions on the website. Not too shabby for a safe device.
TweetDeck unfortunately, only supports Facebook. On the cheap, however, it is still worth a look for Twitter management.
Agorapulse is a social media scheduling tool based on collaboration. You may schedule posts to popular social media platforms (Pinterest, Facebook, Twitter, Google My Company, Instagram, and YouTube) and invite your team members to collaborate on posts and address customer requests.
But Agorapulse is costly. Its base plan is just $49 a month, but only includes three user profiles and one user account. Pricing grows rapidly from there, placing this method of managing social media out of reach for small teams and freelancers.
every post is a lesser-known scheduling tool in social media. The software features a full set scheduling tool with Twitter and Facebook support. The app allows you to schedule content in-house or schedule posts from RSS feeds, YouTube, or others directly from third parties.
Unfortunately, though, the app has no analytics features of any kind. It makes it difficult to see how the content is doing, so you’ll need to use another scheduling tool to display the stakeholder’s performance.
There are several other tools, but our research reveals these are the best tools to use in 2021. They can help you manage your social media scheduling, which is an important aspect of successful social media marketing.
