How to Set Social Media Advertising and Digital Marketing Goals.

Today marketing and branding of products and services are as important as the product and service itself. Each company makes an extra effort to market its products and services. Businesses use all the possible tools or means to promote and advertise their products. Plenty of businesses are getting hooked on social media, as they find social media and digital advertising a great opportunity to advertise their product. Even those who do not have a web presence use social media and digital advertising for their business marketing and branding.

Of course, social media is a great tool to sell or promote your products. However, the best results can be achieved with proper planning and execution. And the first step towards achieving your goals via these platforms is setting your social media and digital advertising marketing goals. Here in this post, we will discuss the types of social media goals and the tips to set those goals.

Here we go…..

TYPES OF GOALS

There are many different types of goals, like short-term goals, long-term goals, and lifetime goals. Each company or business indulges in marketing and promotional activities to achieve those goals. You can have any goal, like:

  • Create awareness
  • Generate demands
  • Drive conversion
  • Delight customers
  • Promotional Goals

There are many ways to achieve these goals, like Online Marketing, which includes Social Media Marketing, Email Marketing, and Search Engine Marketing, etc., and Offline Marketing, which primarily includes, Print Media, Print Ads, Hoardings, Events & Exhibitions, Marketing through Advertising Company, etc. Depending on your budget and requirements you can choose the medium to achieve your goals. However, for the past few decades, social media and digital advertising have gained immense popularity and have become a great medium to promote a brand. Moreover, digital media is the most inexpensive medium of branding and promotion.

HOW TO SET YOUR SOCIAL MEDIA GOALS

  1. Define your Business Mission. First things first, before you plan to set your marketing goals, you need to define your business mission. This means that you need to define what an organization is, and why it exists.
  2. Determine your Business Goals. Once you have your mission with you, it’s time to determine your business goals. It is one of the most important aspects of the planning process. Business goals would simply delineate what exactly you expect to accomplish over a particular period of time.
  3. Determine your Business Life Cycle. The progression of your business in different phases, like launch, growth, maturity, and decline is called the business life cycle. Determining the life cycle stage of your business will help you establish realistic goals.
  4. Determine your Goals and Objectives. Once you have determined the life cycle stage of your business, it’s time for Goals and objectives. Remember that goals and objectives are two different aspects. Most people confuse a goal with an objective, which is not correct. A goal is a desired result that you want to achieve after a specific period of time. While an objective involves specific, measurable actions that you take in order to achieve the overall goal.
  5. Determine your Social Media Goals. Whether you want to create Brand Awareness amongst your target audience or you want to drive traffic to your website or want to generate new leads, social media and digital advertising can help you achieve your goals. However, it is essential that you determine your social media goals in the first place before you put in all your efforts in some direction.
  6. Determine your social media strategy and tactics. After determining social media goals, you need to determine your social media strategies and tactics. This means you need to figure out which all platforms, like Twitter, Facebook, Linked In, or Instagram you are going to use to market your products or services. How and when you will use these platforms, are you planning to use all of them or just one or two of them to market your products or services, etc?
  7. Measure your social media metrics. Only determining your social media strategy won’t be enough, you will need to measure your social media metrics as well. It is important to measure your social media metrics because they help you know how successful your campaign is, how well your social media tactics and strategies are performing. Knowing all these will help you take appropriate measures in the right direction.

Follow these steps to set your social media and digital advertising marketing goals. Apart from this, here are 5 steps to set the right social media Ad goal.

5 STEPS TO SET THE RIGHT SOCIAL MEDIA ADS GOAL

5 steps or SMART goals is the best tool used for goal setting. SMART basically stands for Specific, Measurability, Achievability, Relevance, and Time Scale. All these together help focus your efforts and increase your chances to achieve your desired goal. Here is how to use the smart objectives as follows:

1) S=Specific: State exactly what you want to achieve (who what when where why)

2) M=Measurability: How will you demonstrate the set goals have been met?

3) A=Achievability: The goal must be achievable

4) R=Relevance: The set goal must be relevant to the organizational goals and objective

5) T=Time Scale The set goal must have a time lag or target date for the success or failure of the ads

CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

Choosing the right platform is equally essential for promotional activities. Here is how to choose the right platform:

  • Know your Audience
  • Choose the right social media agency to find where your audience hangs out.
  • Determine the demography of your customers
  • Analyze your competitors. Find out what they are doing right on social media and how
  • Allow your product or services to guide you
  • Build a consistent strategy across all chosen social media platforms

Keep Marketing, Keep Branding ☺ ☺